EVENING STANDARD INSIDER - LAUNCH EDITOR

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I joined the Evening Standard in 2018 as launch editor of Insider, a transatlantic digital platform with a focus on luxury lifestyle and A-list news.

My role has included the following: 

  • Management of editorial teams based in London and New York. 

  • Rapid growth of traffic to 6 million pageviews and 2.5 million unique users a month within 18 months of launch. YTD stats for 2020 show Insider was the 3rd highest performing section for pageviews behind news and sport. 

  • Working closely with the Evening Standard audience editor on an SEO strategy to build up a bank of strong evergreen content. 

  • Commissioning pieces from contributing editors on topics including food, style and travel. 

  • Expanding social audiences with both Facebook targeting and organic growth of Twitter and Instagram accounts.